Stereotypes rule in toy catalogues – research findings

Our new research shows that the promotional images used in toy catalogues fall back on the same old tired stereotypes, with only a handful of boys shown with dolls, and girls accounting for just 11% of the children shown with cars or other vehicles.

Read the full article here:

http://lettoysbetoys.org.uk/stereotypes-rule-in-toy-catalogues-research-findings/#more-6843

Some very revealing findings from some lettoysbetoys research – how do your own findings compare?

 

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